Message and E-Tailing
Background- E-Commerce is the buying and selling of products and services over electronic means, usually the Internet. As Internet usage grows, so does trade conducted electronically, allowing for a number of improvements and innovations that follow suit. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. In two particular industries, e-commerce has actually changed the way the market works on those industries, causing the brick and mortar versions to fade away. One of these is the book industry, in which larger e-commerce firms like Amazon.com, use economies of scale to drop prices, increase variety, and capture the market (The Click and the Dead, 2010).
Levels of Interaction- E-commerce has changed business models globally. The United Kingdom actually has the largest e-commerce market in the world, even higher than the United States. This has certainly changed the dynamics for marketing and advertising all over the world (Robinson, 2010). Even countries who are new to the Internet, or who have limited Internet access expand with e-tailing (e.g. China and almost $40 billion in 2009). E-commerce is an important business tool not only to sell to customers, but also to engage them in the process of computer-based shopping (Eisingerich and Kretschmer, 2008).
Many scholars believed that e-tailing would lead to intense price competition since it increases consumers’ ability to shop the market, gather information, and decide with whom and how to purchase. Two particularly market niches have been affected by e-tailing, bookstores and travel agencies. Amazon has really captured the market in books, and there are very few small travel agencies left- consumers can find better deals quicker through the Internet. Instead, what has occurred is a market scaling — larger companies can usually offer better prices, and even with shipping can usually out-compete the local retailer. This has formed two distinct aspects of e-tailing: the pure-click shops that have no local brick and mortar and who have launched a website without any previous experience. These firms are both price and customer service driven. The second type are Brick and Click firms that are existing companies, usually have a brick and mortar location, but also know they need to expand and enhance their distribution profile more (Graham, 2008).
There are three basic interactions between e-tailers and consumers: the product, the process, and finally the partnership.
Product — Consumer develops and enhances preferences and learns to evaluate difference; E-Tailing strategies include: price discrimination, price attributes, product differentiation, and bundling strategies.
Process — Consumer takes in information, evaluates it against e-tailer’s performance. E-tailer recommends existing and new products; uses strategies to increase trust and turn purchasers into customers; and provides both direct and indirect learning experiences.
Partnership — Consumers feel loyalty, commitment, trust, and privacy. E-tailers use loyalty programs, social medial, privacy and trust strategies.
Learning about product
Development of the sale, knowledge process.
After the sale process; turning purchasers into customers
Medium of Behavior
Electronic, emails or website information
Email notification, phone support if needed.
How enables e-commerce
Acts as an online catalog and inventory mechanism
Allows for a more robust shopping experience; ability to compare as well.
Increases market share, adds customers, increases word of mouth
Looking at the communications matrix and interaction, we then see:
Get purchase decision
Both E-tailer and consumer
Reasons to Purchase
How to purchase
Service, follow up
Virtual, could be telephony as well
Email, Internet, Smart Phone
Email, Internet, Smart Phone
Email, Internet, Smart Phone
Other ads, competing spots, social networks, predispositions
Multiple shopping experiences
Potential mishaps in shipping, product, etc.
Usually causes a purchase if successful
Purchase and beginning of relationship
Can make or break experience
Audience: Pet owners with following demographic characteristics
Age Range: 34-69; age range suggests more stability and discretionary income
Income Range: Households above $75K, suggests ability to donate
Home Ownership: Condo or single family home, suggests community stability
Education Level: some college or above, more likely to donate to cause
Issue: Sponsorship of Canine Companion for Independence working dog for identified individuals with special needs.
Graphics included: see samples included in letter
HELP is a Four Legged Word
These days we are all besieged with thousands of advertising messages daily. We cannot drive down the street without someone wanting to sell us something — whether we need it or not. It seems like everyone has their hand out for a piece of your hard-earned dollar. But what I am about to ask you is far more than just a donation — it is about participating in a life-changing experience for both you and someone who desperately needs your help.
I am writing today about my favorite charity — Canine Companions for Independence. This is a non-profit organization that provides highly-trained assistance dogs for children and adults with disabilities — all free of charge. Since 1975, CCI has transformed thousands of lives by providing assistance dogs for people of all ages and all walks of life — from those with physical handicaps to those with mental illness, and even those who simply need a bit of extra help in order to live independently.
Consider, Kali. Kali is 9-years old and was born with no arms and deformed legs. She is bright, articulate, and active, but just needs some extra help sometimes. Imagine how frustrated it is for Kali not to be able to pick up a pencil, open a door, and answer the phone? The solution was simple, “The most advanced technology capable of transforming the lives of people with disabilities has a cold nose and a warm heart.”
CCI dogs are specially selected for their breed and intelligence. They are cared for during their puppyhood by dedicated volunteers until they are 18 months old. Then, professional CCI instructors teach the dog to master over forty commands for 6-9 months before going through team training and matching with an appropriate client.
CCI trains four types of assistance dogs:
Service dogs assist adults with physical disabilities by performing daily tasks.
Hearing Dogs — alert the deaf and hard of hearing to important sounds.
Facility Dogs — work with a professional in a visitation, education, or healthcare environment.
Skilled Companions — enhance independence for children and adults that have physical, cognitive or developmental disabilities.
However, training these life-saving companions is quite expensive. One dog costs between $10-15,000 by the time they are placed with a client, and there are far more needy clients than there are animals.
We know most people cannot donate $10,000, but every small donation adds up. We have a number of programs (monthly, quarterly, annually, ad hoc), trust and bequest programs, memorial programs, and service-organization programs that we would love for you to consider.
You may log into our secure site at:
You will find a great deal of information about our programs, ways to help, ways to get involved and most of all — ways to change the world; one paw at a time.
Thank you for your concern!
Canine Companions for Independence. (2011). Information. Retrieved from: http:www.cci.org
The Click and the Dead. (2010, July 1). Retrieved October 2011, from The Economist:
Eisingerich, A. And Kretschmer, T. (March 2008). In E-Commerce, More is More. Harvard Business Review. Retrieved from: http://hbr.org/2008/03/in-e-commerce-more-is-more/ar/1
Graham, M. (2008). Warped Geographies of Development: The Internet and Theories of Economic Development. Geography Compass. 2 (3): 771-789.
Robinson, J. (October 27, 2010). UK’s internet industry. The Guardian. Retrieved from: http://geospace.co.uk/files/compass.pdfhttp://www.guardian.co.uk/technology/2010/oct/28/net-worth-100bn-uk
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more