Six Sigma at Starbucks
Starbucks is a coffee-making giant in the retail sector that has experienced tremendous growth and profitability since inception. The company’s success to an extent that its renowned as one of the leading coffeehouses across the globe is attributable to its relatively effective business operations and processes. Starbucks Coffeehouse has a huge customer base that has contributed to a significant market share and competitive advantage. This coffeehouse targets customers from all walks of life and provide coffee products for a wide range of customers based on their needs and preferences. However, the firm’s major customers are urban and affluent populations, especially on-the-go white-collar professionals who want to take coffee to their workplaces (Bowman, 2016). This target population is Starbucks’ favorite customer given that the firm considers its major customers to be educated professionals with an average income of $90,000. Additionally, Starbucks targets customers who are looking to relax with a tasty and enjoyable beverage. The priorities of these different customers include to enjoy a tasty drink when relaxing and enjoy coffee while working in order to boost their energy levels.
An important aspect of Starbucks’ profitability and success in the competitive retail store sector is its business process. There are three major aspects of the firm’s business process that are geared towards delivery of tasty beverages to customers. These three elements are order placement, processing the order, and delivering the beverage to the customer. Once the customer visits the store, he/she orders and pays for the kind of beverage he/she wants. Upon receipt of the payment, the store processes the order (i.e. makes the beverage) and delivers to the customer within a period of 5 minutes. This process has acted as the cornerstone of Starbucks’ operations as the firm seeks to provide excellent customer service within a relatively short period of time upon order placement.
Despite the role of this business process in Starbucks’ profitability through the years, the company faces the need for lean improvement of operations in order to enhance customers’ experiences and satisfaction. This need is demonstrated in the firm’s mission to ensure their customers enjoy their beverages and experiences at the store. Additionally, recent customer feedback has indicated the need for improvement of customer services and the quality of beverages produced at the store. Since most of Starbucks’ customers are on the move, the speed of order processing should be enhanced without compromising the quality of beverages produced by the company across all its stores.
In this regard, a suitable Six Sigma project for Starbucks would focus on reducing the wait times per each customer, friendliness of the staff, and improving the quality of beverages. According to Collie (2016), Lean Six Sigma is a crucial component in the modern business environment, particularly retail operations because of today’s consumer-driven culture and society. For Starbucks, the project should entail handpicking of the coffee beans before they are placed in the machine for roasting while the milk is steamed. This will help in improving the quality of beverages by ensuring that high-quality raw materials are picked for processing. Secondly, while the firm’s business process suggests a 5-minute wait time per each customer, the huge number of customers visiting Starbucks’ stores have made it difficult to maintain this time period. Therefore, Starbucks should increase the number of machines that are utilized in processing the orders or making the beverages. Through increasing the number of these machines are rearranging the stores to accommodate the new machines, Starbucks will achieve speedy processing of orders, which will in turn lessen wait times. Finally, the firm should conduct staff training on delivery of excellent customer services and introduce a reward scheme through which the best employees in customer service are rewarded based on customer feedback.
Bowman, J. (2016, June 16). Who Is Starbucks’ Favorite Customer? Retrieved April 3, 2017, from https://www.fool.com/investing/2016/06/16/who-is-starbucks-favorite-customer.aspx
Collie, E. (2016, November 1). Coffee and Lean Six Sigma: Reimagining the Potential of Industrial Engineering. Retrieved from University of Pittsburgh — Swanson School of Engineering website: http://www.pitt.edu/~eec58/3.pdf
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more